Measurement and programmatic advertising were just the glimpses of data’s superpower that waits to be properly unleashed for marketers. AI makes this power jump many hops ahead.
AI: From a Trend to Everyday Reality
Have you ever seen an inanimate object come to life? Well, AI-powered applications are doing today to everyday machines what magicians do to white eggs. Turn them into flying pigeons! Way past the point of science fiction, Machine Learning is an everyday reality; in chatbots, shopping, phones, cars et al.